tailieunhanh - Simplify360 eBook: Predictive Analytics The Future of Social Media

Today enterprises are overwhelmed with the possibility of social media. It’s been proven that it is no longer a fad and it means serious business. At this turning event of realization, enterprises are not equipped with right tools and human resources to leverage social media. On the other hand, we are seeing a rapid innovation in the field of social media tools and technologies – social monitoring, analytics, marketing, intelligence, scrm, big data etc. As a result, we at Simplify360 tried to connect with different professionals active in this field of social analytics and learn from them about the. | PREDICTIVE ANALYTICS The Future of Social Media ting Suit Simplify360 eBook Predictive Analytics The Future of Social -------------------------Media Table of Contents WHAT ARE PREDICTIVE ANALYTICS .5 Aditya Chowdhary - Client Services Director BEYOND Zishan Ansari - Senior Business Analyst Target SOCIAL media strategies for the data driven Dennis Mortensen - CEO Visual TOO much talk in analytics TOO LITTLE ACTION .24 Ajay Kelkar - COO Hansa ACTIONABLE James Taylor - CEO Decision Management UNDERSTANDING AND measuring social Arun Sundararajan - Professor and NEC Faculty Fellow New York University s Stern School OF HOW SOCIAL media can reveal the mystery of brand LOYALTY .37 Suresh - General Manager ITC SCRM in 2013 NEXT GEN SOCIAL media Bhupendra Khanal - CEO SOCIAL media best Ankita Gaba - Co-Founder Social INSIDE BIG DATA - WHAT S IN IT FOR marketing .57 Deep Sherchan - CMO SOCIAL media predictions for Prashant Jain - Social Media Analyst Simplify o 360 World s First 360 Social Marketing Suit 2 Simplify360 eBook Predictive Analytics The Future of Social -------------------------Media Preface Today enterprises are overwhelmed with the possibility of social media. It s been proven that it is no longer a fad and it means serious business. At this turning event of realization enterprises are not equipped with right tools and human resources to leverage social media. On the other hand we are seeing a rapid innovation in the field of social media tools and technologies - social monitoring analytics marketing intelligence scrm big data etc. As a result we at Simplify360 tried to connect with different professionals active in this field of social analytics and learn from them about the future of social .

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