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Create Stunning HTML Email That Just Works

Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work. It begins with an introduction to email covering topics such as: how email design differs from web design; permission based marketing, and the anatomy of an email. The book shows the reader how to plan, design, and build gorgeous HTML email designs that look great in every email program: Outlook, Gmail, Apple Mail, etc. All-important tasks like legal requirements, testing, spam compliance and known hacks and workarounds are covered | sitepoint CREATE STUNNING HTML EMAIL THAT JUST WORKS BY MATHEW PATTERSON CREATE HTML EMAILS THAT LOOK GREAT AND DELIVER www.it-ebooks.info Summary of Contents Foreword.xv Preface. xvii 1. Why Email .1 2. Planning an Email Campaign.7 3. Design for the Inbox.23 4. Coding Your Emails.69 5. Understanding Permission.109 6. Selling Email to Your Clients.125 Index.139 www.it-ebooks.info sitepoint CREATE STUNNING HTML EMAIL THAT JUST WORKS BY MATHEW PATTERSON .