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When Oprah has one million T witter followers, and your mother is waiting for you to accept her friend request on Facebook, surely we are officially in the age of Web Perhaps not. December 2009 research in the US shows that less than half of all internet users are involved in online social networks. 1 The same study showed that 89% of those same internet users are sending or reading email, the highest percentage of the study . | sitepoint CREATE STUNNING HTML EMAIL THAT JUST WORKS BY MATHEW PATTERSON CREATE HTML EMAILS THAT LOOK GREAT AND DELIVER HTML Email Is Less Scary Than You Think These sample chapters of Create Stunning HTML Email That Just Works written by Mathew Patterson and published by SitePoint will give you a glimpse into just how easy HTML can be. If you re tired of cringing in fear each time your clients mention HTML email this book is the perfect solution. We ve taken the pain out of planning designing and building HTML email. HTML email can be simple and effective if you follow the key steps outlined in this book. This sample includes a summary of contents information about the author editors and SitePoint the Table of Contents the Preface Chapters 1 Why Email and 3 Design for the Inbox from the book the book s Index Create Stunning HTML Email That Just Works is your complete HTML email resource. This comprehensive book simplifies HTML email and will help you avoid the most common HTML email design mistakes. So don t be scared Enjoy these free sample chapters and when you re ready to dive in grab yourself a complete copy here https bookstore go 242 1580bd. What s In This Excerpt Preface Chapter 1 Why Email We dispel the myths about HTML email and try to convince you that it s a fantastic untapped market for web designers Chapter 3 Design for the Inbox A review of the design differences between web pages and emails and how to make your emails both attractive and effective Index What s In the Rest of the Book Chapter 2 Planning an Email Campaign Advice and tips for planning a successful email campaign by focusing on goals Chapter 4 Coding Your Emails Learn how to build robust email templates that display correctly in all email software Chapter 5 Understanding Permission Understand the legal and business ramifications of permission in email to become a valuable information resource to your clients Chapter 6 Selling Email to Your Clients Add email design to your