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Delivering the Goods Technology Investments that Boost Consumer Packaged Goods' (CPG) Performance

The differences in family structures are also confirmed by household statistics. Whereas single households have by now become the most frequent household size in some European agglomerations, they continue to be the exception in Mexico: Single households make up only 1.5% of all households in the 2000 population census (compared to 1.0% in 1990). While two thirds of all households consist of couples with or without children (or one parent with children), roughly one third of households include more persons (e.g. grandparents, other relatives etc; see Table 5). In four fifths of all households, the head of household is male | Delivering the Goods Technology Investments that Boost Consumer Packaged Goods CPG Performance High performance. Delivered. Consulting Technology Outsourcing accenture Having weathered the downturn by streamlining operations and reducing costs most consumer goods companies are only too happy to shift their focus to growth strategies. This re-orientation includes a fresh look at how technology can enable sales and marketing capabilities that contribute to top-line growth. More specifically companies are evaluating investments in consumer-facing and enterprise technology capabilities that can help them connect with understand and provide what consumers need when and where they need it. This Accenture Point of View explores three specific technology investments that can help consumer goods companies satisfy today s discerning demanding and always-connected consumer I. Building on advanced analytics to address all dimensions of data quality security semantics integration etc. so that data is viewed as a platform to improve market performance and increase enterprise operating efficiency. II. Deepening digital marketing capabilities that provide faster more cost effective ways for companies to provide differentiated more personalized experiences to engage acquire and retain customers than traditional marketing channels. III. Adopting more open flexible enterprise architecture to more easily integrate innovations in consumer technology e.g. mobile social media and enable more efficient multi-channel commerce to improve organization responsiveness and market impact. These investments may require a new kind of collaboration among business executives marketing and technology a partnership forged from a shared understanding that the right technology investment can yield strategic advantage and help companies achieve a higher level of performance.