Đang chuẩn bị liên kết để tải về tài liệu:
Building a STRONG Vocabulary : A 12 Week plan for students

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed | Building 3TRO7Vjr Vocabn for students LJ s. DEPARTMENT of education Otti-co Gt Educational Research and improvement educational resources information CENTER ERIC Ej This document has been reproduced as received from the person or organization originating 11 Mino changes have been made o improve reproduction quality BESTCOPY Points ol view or opinions stated rn this document do not necessarily represent official OERI position or policy z Õ Building a Strong Vocabulary A Twe ve-Week Plan for Students Carl B. Smith Ph.D. gCTHIt Clearinghouse on Reading ISFhIIBm English and Communication EDDW Press Copyright 1W7 by EDINH Press Ml rights reserved. Book design and layout by Kathleen McConahav Cover design by inari Information Services Inc. Printed in the United States of America ERIC an acronym for Educational Resources Information Center is a national network of 16 clearinghouses each of which is responsible for building the ERIC database by identifying and abstracting various educational resources including research reports curriculum guides conference papers journal articles and government reports. The Clearinghouse on Reading English and Communication ERIC REC collects educational information specifically related to reading English journalism speech and theater at all levels. ERIC REC also covers interdisciplinary areas such as media studies reading and writing technology mass communication language arts critical thinking literature and many aspects of literacy. This publication was funded in part by the office of Educational Research and Improvement U.S. Department of Education under contract no. RR9.1002011. Contractors undertaking such projects under government sponsorship are encouraged to express freely their judgment tn professional and technical matters. Points of view or opinions however do not necessarily represent the offkir.1 view or opinions of die Office of Educational Research and Improvement. Library of Congress Cataloging-in-Publication Dara Smith .