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How Marketing & PR at Speed Drives Measurable Success

There is no set formula to ensuring press coverage. Do not be discouraged if the press does not cover your event. Current events and other competing interests affect media availability on any given day. If you do not get covered in one event, try, try again. The more times a press release with your organization’s name on it comes across an editor’s desk, the more they will learn about you and possibly cover you in the future. Focus on the smaller, community newspapers, rather than jumping straight to The New York Times. Coverage in these smaller papers can be just as effective in your marketing. | david meerman scott Bestselling Author of The New Rules of Marketing PR and the new hit books Marketing Lessons from the Grateful Dead and Real-Time Marketing PR How Marketing PR at Speed Drives Measurable Success DAVID MEERMANSCOTT Real-Time How Marketing PR at Speed Drives Measurable Success 2 Portions of this e-book appear in Real-Time Marketing PR How to Instantly Engage Your Market Connect with Customers and Create Products that Grow Your Business Now by David Meerman Scott. Used with permission. John Wiley Sons Inc. 2011. ISBN-13 978-0470645956. U.S. 24.95 2010 by David Meerman Scott Pleasefeelfree to post this e-book on your blog or email it to whomever you believe would benefit from reading it. Thank you. This work is licensed under Creative Commons Attribution NonCommercial-ShareAlike 3.0 Unported License. http creativecommons.org licenses by-nc-sa 3.0 ta @ E-book design is by Doug Eymer. Contact Doug at www.eymer.com DAVID MEERMANSCOTT Real-Time How Marketing PR at Speed Drives Measurable Success 3 Learn More Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It s a real-time world now and if you re not engaged then you re on your way to marketplace irrelevance. David Meerman Scott s book The New Rules of Marketing PR opened people s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages from Bulgarian to Vietnamese New Rules is now a modern business classic. In this eye-opening follow-up Real-Time Marketing PR David reveals the proven practical steps to take your business into the real-time era. Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. With his acute ear for the cash register and his journalist s sense of urgency no one understands the value of time better than David Meerman Scott. He teaches .