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Marketing Wisdom for 2004:99 Marketers & Agencies Share Real-Life Tipsby The Readers\

Tham khảo sách 'marketing wisdom for 2004:99 marketers & agencies share real-life tipsby the readers\', kinh doanh - tiếp thị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | dlz . Practical Know-How Case Studies 3 marketing sherpa Marketing Wisdom for 2004 99 Marketers Agencies Share Real-Life Tips by The Readers of MarketingSherpa Sponsored By WebTrends. web analytics from NetlQ Yes you may replicate this report in its entirely and or post it on an intranet or Web site. However please do not edit or cut pieces to pass along. Thank you. ISBN 1-932353-31-3 5 THINGS YOU DIDN T KNOW WEBTRENDS CAN DO. THAT CAN DRAMATICALLY CHANGE YOUR BUSINESS. Are you getting the most out of your web marketing initiatives From Campaign Optimization and Search Engine Marketing to improved Conversion Rates and Visitor Segmentation WebTrends web analytics gives you the insight you need to make smarter decisions based on fact not gut feel. Learn how to optimize your marketing and achieve greater results. Your marketing has evolved. WHY HASN T YOUR WEB ANALYTICS GET INSPIRED Sponsored by WebTrends MarketingSherpa Inc. Table of Contents Introduction This year s all about in-person marketing.6 Part I Real-life Campaign Stories.8 Part II Words of Wisdom on Marketing Tactics.23 Part III Office Politics Teamwork Your Career.35 Part IV Business Building Advice for Marketing Consultants Agencies.42 About MarketingSherpa.49 Table of Contributors by first name with quote numbers Alex Bernstein.85 Allan Sabo.3 Amy Kinney.82 Anonymous.46 Anonymous.48 Anonymous.71 Anthony Sanchez Sr.78 Arlene Rosen.58 Barbara Burbidge . 99 Bill Muller.30 Bob Floyd.21 Bobby Burton . 45 Brad Forsythe . 68 Brian Carroll . 54 Carl Brown . 14 Carlos Ladaria.25 Carol Ann Waugh . 64 Catherine Bracken . 55 Chris Boothe . 63 Chuck Lennon.37 Corrine Solomon.76 Cory Whitehead.16 Curt Tueffert . 26 Dan Regan.89 Dave Etienne.10 David Berkowitz . 38 David Miller . 9 David Smyth.24 Debbie Weil . 50 Dee Merica.Introduction Dmitri Buterin . 97 Donna Bowling . 74 Ed Gazvoda.31 Ed Kohler . 40 Frank Grasso.44 Gail Howard.67 Geoff Walker.39 Greg Jarboe.86 Halley Suitt . 28 Harry Hoover . 95 Howard Goldberg .