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Marketing in Less Than 1000 Words Probably the most condensed primer

Marketing in Less Than 1000 Words Probably the most condensed primer you’ll ever read on building and marketing your business. By Rob Burns Smashwords Edition Copyright 2012 Rob Burns www.reactor15.com Smashwords Edition, License Notes Thank you for downloading this free ebook. You are welcome to share it with your friends. This book may be reproduced, copied and distributed for non-commercial purposes, provided the book remains in its complete original form. If you enjoyed this book, please return to Smashwords.com to discover other works by this author. Thank you for your support.   ### What is marketing? It’s the art of. | Marketing in Less Than 1000 Words Probably the most condensed primer you ll ever read on building and marketing your business. By Rob Burns Smashwords Edition Copyright 2012 Rob Burns www.reactor15.com Smashwords Edition License Notes Thank you for downloading this free ebook. You are welcome to share it with your friends. This book may be reproduced copied and distributed for non-commercial purposes provided the book remains in its complete original form. If you enjoyed this book please return to Smashwords.com to discover other works by this author. Thank you for your support. What is marketing It s the art of finding buyers for products and services at a profit. Find build or create a great product which people want. How Identify a buying audience with an itch that you can learn to scratch better than anyone else. Simply solve problems at a profit. The greater the problem you can solve the greater the potential profit. Forget you are selling merely a product service. You are actually marketing an experience. That is the entire experience of a learning about the product b wanting it c ordering it d getting it and e satisfaction in using it. Create the experience which your customer wants to have throughout the entire time they are in contact with you. Identify interested buyers. Aim only ever to speak to the people who are most ready willing and available to buy your product. Focus your marketing resources ruthlessly on converting these people for maximum return on investment. Don t waste money talking to people who won t buy and who will never buy your product - even if you think they would benefit. You must communicate and dramatise what customers are going to get out of your product to convert them. Clearly picture your ideal customer. This is the person you want to find and speak to - and all of your communications should be about speaking to them. Your job in marketing is to make it easy for the customer to choose to spend their money with you. How .