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New Products Management -CHAPTER 13 DESIGN - CHAPTER 13 DESIG

Tham khảo tài liệu 'new products management -chapter 13 design - chapter 13 desig', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | PART FOUR DEVELOPMENT McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. Development Figure IV.1 CHAPTER 13 DESIGN McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. What Is Design? Has been defined as “the synthesis of technology and human needs into manufacturable products.” In practice, design can mean many things, ranging from styling to ergonomics to setting final product specifications. Design has been successfully used in a variety of ways to help achieve new product objectives. One thing it is not: “prettying up” a product that is about to manufactured! Contributions of Design to the New Products Process Figure 13.1 Principles of Universal Design Equitable Use: The design is useful to people with varied abilities. Flexibility in Use: The design accommodates a wide variety of preferences. Simple and Intuitive to Use: The design is easy for anyone to understand. Perceptible Information: The design . | PART FOUR DEVELOPMENT McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. Development Figure IV.1 CHAPTER 13 DESIGN McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. What Is Design? Has been defined as “the synthesis of technology and human needs into manufacturable products.” In practice, design can mean many things, ranging from styling to ergonomics to setting final product specifications. Design has been successfully used in a variety of ways to help achieve new product objectives. One thing it is not: “prettying up” a product that is about to manufactured! Contributions of Design to the New Products Process Figure 13.1 Principles of Universal Design Equitable Use: The design is useful to people with varied abilities. Flexibility in Use: The design accommodates a wide variety of preferences. Simple and Intuitive to Use: The design is easy for anyone to understand. Perceptible Information: The design communicates the required information to the user. Tolerance for Error: The design minimizes adverse consequences of inappropriate use. Low Physical Effort: The design can be used efficiently by anyone with minimal fatigue. Size and Space for Approach and Use: The product is easy to reach, manipulate, and use. Figure 13.2 Source: James M. Mueller and Molly Follette Story, “Universal Design: Principles for Driving Growth Into New Markets,” in P. Belliveau, A. Griffin, and S. Sodermeyer (eds.), The PDMA Toolbook for New Product Development (New York: Wiley, 2002), pp. 297-326. Range of Leading Design Applications Purpose of Design Aesthetics Ergonomics Function Manufacturability Servicing Disassembly Item Being Designed Goods Services Architecture Graphic arts Offices Packages Figure 13.3 Product Architecture The process by which a customer need is developed into a product design. Solid architecture improves speed to market, and reduces the cost of changing the product once it is in production. .