tailieunhanh - New Products Management - CHAPTER 2
TÀI LIỆU THAM KHẢO BẰNG TIẾNG ANH - CHIẾN LƯỢC QUẢN LÝ SẢN PHẨM MỚI | PART TWO CONCEPT GENERATION McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. Concept Generation Figure CHAPTER 4 PREPARATION AND ALTERNATIVES McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. Genius Thinking Strategies Geniuses find many different ways to look at a problem. Einstein, for example, and da Vinci, were well known for looking at their problems from many different perspectives. Geniuses make their thoughts visible. Da Vinci’s famous sketches, and Galileo’s diagrams of the planets, allowed them to display information visibly rather than relying strictly on mathematical analysis. Geniuses produce. Thomas Edison had a quota of one invention every ten days. Mozart was among the most prolific composers over his short life. Geniuses make novel combinations. Einstein found the relationship between energy, mass, and the speed of light (the equation E=mc²). Geniuses force relationships. They can make . | PART TWO CONCEPT GENERATION McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. Concept Generation Figure CHAPTER 4 PREPARATION AND ALTERNATIVES McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. Genius Thinking Strategies Geniuses find many different ways to look at a problem. Einstein, for example, and da Vinci, were well known for looking at their problems from many different perspectives. Geniuses make their thoughts visible. Da Vinci’s famous sketches, and Galileo’s diagrams of the planets, allowed them to display information visibly rather than relying strictly on mathematical analysis. Geniuses produce. Thomas Edison had a quota of one invention every ten days. Mozart was among the most prolific composers over his short life. Geniuses make novel combinations. Einstein found the relationship between energy, mass, and the speed of light (the equation E=mc²). Geniuses force relationships. They can make connections where others cannot. Kekule dreamed of a snake biting its tail, immediately suggesting to him that the shape of the molecule he was studying (benzene) was circular. Geniuses think in opposites. This will often suggest a new point of view. Physicist Neils Bohr conceived of light as being both a wave and a particle. Geniuses think metaphorically. Bell thought of a membrane moving steel, and its similarity to the construction of the ear; this led to the development of the telephone earpiece. Geniuses prepare themselves for chance. Fleming was not the first to see mold forming on a culture, but was the first to investigate the mold, which eventually led to the discovery of penicillin. Source: Michael Michalko, “Thinking Like a Genius,” The Futurist, May 1998, pp. 21-25. Figure “Killer Phrases:” Roadblocks to Creativity It simply won’t work. Are you sure of that? You can’t be serious. It’s against our policy. Let’s shelve it for the time being. That won’t work in our market. .
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