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learn the Principles of Business Writing PHẦN 3

Tránh buzzwords, nắm lấy các mối quan hệ và sử dụng ngôn ngữ cảm giác. Ý nghĩa chính xác trong việc sử dụng ngôn ngữ của bạn. Đừng viết một cái gì đó, giải thích những gì nó có nghĩa là cho người dân và tổ chức. Chất Gây Trao quyền và tôn trọng độc giả của bạn bằng cách cho phép họ phê bình đánh giá tuyên bố của bạn. | have the sequence that feels right to you or makes the most sense to your audience. What does such an outline look like In the case of the article for the in-house magazine about the recently finalised restructuring of the Widgets business unit the outline could be as follows - In response to the 2003 annual results analysts downgraded stock from buy to hold. Analysts said Widget cost structure unacceptable compared to competitors. Product pipeline insufficiently filled problematic after failed launch of new widget year earlier. - The Board largely agreed with analysts assessments and worked with Widget leaders to develop a restructuring plan. Company involved unions in all our countries to ensure smooth implementation later on. - Plan focused on three areas labour cost corporate culture and R D. These areas could yield quick results without undermining strategy. - Labour cost opted for laying off 1 200 staff mainly administrative. Closed down smaller offices and worked with unions to enable early retirement. Main concern was maintaining R D capacity and providing sufficient sales support in growth areas in order to parry inroads by competitors. - Corporate culture after years of lacklustre growth culture of complacency. Feeling of responsibility and teamwork weakened more emphasis on quick individual gains. Focused on re-engineering the culture while also promoting entrepreneurship link to R D . Introduced new performance-based pay and competence management. - R D acquired a small research company with Widget-related technology patents and hired 120 new engineers and scientists. Integrated labs for economies of scale and closed down two disappointing research projects. R D staff bonuses tied to number of products in pipeline and speed at which they move through HR link . - Implementation began early 2004 communicated results of benchmark study and announced goals and reasons for restructuring. Dedicated implementation project team with Board support. CAPTURE. .