tailieunhanh - learn the Principles of Business Writing PHẦN 8

Viết là không chỉ về kỹ thuật, nó cũng có thái độ đúng đắn. Khi bạn được hướng dẫn bởi sự khiêm nhường, độc giả sẽ dễ dàng liên quan đến văn bản của bạn và tự cho phép mình bị ảnh hưởng bởi nó. Khiêm tốn là một thái độ chiến lược quan trọng, không phải là một tính tinh vi. | THE SEVENTH PRINCIPLE Humility Writing is not only about technique it is also about having the right attitude. When you are guided by humility readers will more easily relate to your writing and allow themselves to be influenced by it. Humility is a vital strategic attitude not a nicety. As we discussed earlier it s healthy to communicate about ambition as long as readers are empowered to make independent judgements and your claims can be substantiated. Unfortunately some organisations communicate primarily by spin and a desire to defend one point of view no matter what the cost. This chapter seeks to provide an alternative to this knee-jerk reaction by discussing the principle of humility. Though it doesn t change your ability to write well from a technical point of view humility is an important attitude for anyone in business and anyone writing about business. People are fed up with arrogance spin and condescending communication so humility has become the best way to make sure your communication will be accepted by your stakeholders. In other words humility is an entry ticket. What does this mean for the practice of business writing Humility can be achieved in different ways specifically by Critically judging your writing without regard for your ego. This means applying the previous six principles. It is easy to become attached to a beautiful sentence or paragraph but you need to have the guts to scrap it if after scrutiny it is not required. This sounds easy in practice few people are able to discard work even if deep down they know that their words are exaggerated or unclear. Evaluating your personal motives. Effective business writing creates rapport with readers. This happens when you connect to their fundamental beliefs values and ambitions. A humble approach seeks to recognise the validity of each stakeholder s claim. While you should consider the culture of the organisation for whom you are writing for example hierarchical and authoritative or ad-hoc .