tailieunhanh - learn the Principles of Business Writing PHẦN 7

Thông tin liên lạc với các bên liên quan, đặc biệt là những người có lợi ích rất khác nhau, nhu cầu và trạng thái tình cảm, làm cho công việc của bạn như một nhà văn khó khăn hơn. Đó là trách nhiệm của bạn để phê bình đánh giá những gì bạn viết và có thể được giải thích như thế nào. Đặc biệt, bạn nên thường xuyên hỏi và câu trả lời - một câu hỏi rất đơn giản: điều này có nghĩa là gì? Yêu cầu này của mỗi từ, mỗi câu,. | So considering that market demand for high-end MP3 players is rising and we only have one such player under development we need to invest more in innovation. Enumeration It helps the reader when a sequence is announced and managed. You first need to announce that the implementation plan will have four phases or that there are three different prototypes we are considering for production . The next step is to help the reader by enumerating the steps First we The second option Thirdly and Lastly . These words are more effective when used at the beginning of sentences and paragraphs. Balance The length of sentences and paragraphs has an effect on the structure as a whole. A balanced text is easier to read particularly when dealing with a complex subject and the reader has less attention than perhaps you would like. So what is balance and how do you achieve it in writing Balance means that a sentence or paragraph is long enough to gain momentum but not long enough to exhaust. Consider an optimum of around 2 to 3 lines for a sentence and 6 to 10 lines for a paragraph. Avoid using short sentences too often. Those that are very short. They break the rhythm of a text. This is annoying. One short sentence is okay. Two are fine as well. But don t overdo it. CAPTURE. DELIVER. EXCEL. STRUCTURE 61 62 THE SIXTH PRINCIPLE Carity Clarity comes from presenting the essence of a story in a self-evident way so that readers thinking is galvanised around a lucid and compelling idea. While the groundwork for clarity is laid by applying the previous five principles it is by editing and asking probing questions that you make clear what matters most. While language helps us to connect to others and create understanding and empathy it can never capture the fullness of our inner world. The process of interpreting someone s words in turn is equally ambiguous and is heavily influenced by our personal and cultural background. Because of this that organisations should