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The fulfilment of an incentive programme is the travel experience itself, but this is preceded by a motivational campaign, beginning with a launch event. Planning cycles vary depending on the industry sector of the provider. Approximately a third of incentive campaigns start six months before the trip takes place; the remaining two thirds start between six and 18 months ahead. Measurable objectives are set by the incentive providers – usually the company’s sales or marketing director, often working in tandem with a specialist incentive travel agency. A continuous promotional campaign encourages participants to maintain high levels of performance throughout the period and the highest achievers. | Business Source Complete Other Sources Book Monograph Case Study Conference Papers Collection Conference Proceedings Collection Country Report Government Document Grey Literature Industry Report Market Research Report Newspaper Report SWOT Analysis Video Working Paper etc. Titles with Coming Soon in the Availability column indicate that this publication was recently added to the database and therefore few or no articles are currently available. If the t symbol is present it indicates that 10 or more of the articles from this publication may not contain full text because the publisher is not the rights holder. Please Note Publications included on this database are subject to change without notice due to contractual agreements with publishers. Coverage dates shown are the intended dates only and may not yet match those on the product. All coverage is cumulative. Due to third party ownership of full text EBSCO Publishing is dependent on publisher publication schedules and in some cases embargo periods in order to produce full text on its products. Source Type ISSN ISBN Publication Name Publisher Indexing and Abstracting Start Indexing and Abstracting Stop Full Text Start Full Text Stop Full Text Delay Months PDF Images full page Image QuickView Searchable Cited References Start Searchable Cited References Stop Availability SWOT Analysis 1-800 FLOWERS.COM Inc. SWOT Analysis MarketLine a Datamonitor business 12 01 2007 12 01 2007 Y Y Available Now Case Study 100 Calorie Snack Case Study Post Recessionary Opportunities for Calorie Conscious Snacking MarketLine a Datamonitor business 11 01 2010 11 01 2010 11 01 2010 11 01 2010 Y Y Available Now Book Monograph 9780814470497 101 Sample Write-Ups for Documenting Employee Performance Problems American Management Association International 01 01 1999 01 31 1999 01 01 1999 01 31 1999 Y Available Now Book Monograph 9780814474075 101 Strategies for Recruiting Success American Management Association International 01 01 2007 01 31 .