Đang chuẩn bị liên kết để tải về tài liệu:
U.S. Consumer Best Practices Version 6.0

The second rule of construction makes clear that it is not necessary for each affiliate that communicates the same eligibility information to provide an opt out notice to the consumer, so long as the notice provided by the affiliate that initially communicated the information is broad enough to cover use of that information by each affiliate that receives and uses it to make solicitations. For example, if affiliate A communicates eligibility information to affiliate B, and affiliate B communicates that same information to affiliate C, affiliate B does not have to provide the consumer with an opt out notice,. | U.S. Consumer Best Practices Version 6.0 Publication Date March 1 2011 Effective Date April 1 2011 On June 1 2011 the changes in this document will take effect for all digital advertising formats message flows. For print radio television media advertisements changes in this document will take effect on June 1 2011. Table of Contents INTRODUCTION US CONSUMER BEST PRACTICES.6 Purpose Standardize Simplify.7 Scope Standard Rate Premium Rate and Free to End user.7 References MMA documents and links for reference purposes.8 Recent Changes.9 CROSS CARRIER STANDARDS. 11 Section 1 Standard Rate.11 Standard Rate Cross Carrier Guidelines.11 1.0 General Guidelines.11 1.1 Messaging Frequency Guidelines.11 1.2 Guidelines for Advertising Messaging Programs.12 1.3 Advertising to Children.13 1.4 Viral Marketing.13 1.5 Opt-In.14 1.6 Program Termination stop and Opt Out.15 1.7 Program Short Code Transfer.16 1.8 Customer Care and help Guidelines.16 1.9 Customer Record Maintenance.17 1.10 Terms and Conditions.17 1.11 Tobacco Alcohol Programs.18 1.12 Sweepstakes Contests.19 Standard Rate Examples.20 Opt-In Examples.20 sTop Message Examples.23 help Message Examples.24 Change of Short Code Example Messages.25 Standard Rate Cross Carrier Standards Matrix.26 Section 2 Premium Rate.28 Premium Rate Cross Carrier Guidelines.28 2.0 General Guidelines.28 2.1 Messaging Frequency Guidelines.28 2.2 Tobacco Alcohol programs.28 2.3 Guidelines for Advertising Messaging Programs.28 2.4 Advertising to Children.29 2.5 Viral Marketing.30 2.6 Opt-In.30 2.7 Program Termination and Opt Out.36 2.8 Customer Care and help Guidelines.38 2.9 Customer Record Maintenance.39 2.10 Promotional Content.39 2.11 Sweepstakes Contests.40 2.12 Use of Free and Bonus Terminology.41 2.13 Terms Conditions.41 2.14 Bill Face Descriptors.42 2.15 Premium Billing Dispute Resolution.42 2.16 Affiliate Marketing.42 2.17 Premium wap Sites.43 2.18 Subscription Programs.44 2.19 Spending Cap Limits - Non Chat Programs.46 2.20 Chat .