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COMPETITIVE STRATEGY - TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS

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When COMPETITIVE STRATEGY was frist pulidshed eighteen years ago, I hoped that it would has an impact. There were resons to hope, be cause the book rested on a body of research that had stood the test of peer review, and the draft chatper had survired the secrutiny of my MBA and executive students | COMPETITIVE STRATEGY TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS with a new introduction Michael E. Porter p Books by Michael E. Porter The Competitive Advantage of Nations 1990 Competitive Advantage Creating and Sustaining Superior Performance 1985 Cases in Competitive Strategy 1982 Competition in the Open Economy with R.E. Caves and A.M. Spence 1980 Interbrand Choice Strategy and Bilateral Market Power 1976