Đang chuẩn bị liên kết để tải về tài liệu:
101 Marketing Strategies Phần 10

Suy Nghĩ Cuối Cùng. Quản lý Advance Trong khi một số tiến bộ là cơ hội để "có được từ nó tất cả, tiến bộ thực sự cần được" nhận được vào nó. " | Final Thoughts Management s Advance While some advances are opportunities to get away from it all advances really should be for getting into it. Educational and religious groups have used advances for years. But only recently have advances become popular for professional firms. Objectives We want to get away from the daily routine the phone calls the meetings and all other activities that might distract us from the advance s objectives. A successful advance will have a major impact on the achievement of company goals. Therefore it requires the unfettered participation of the attendees. Leadership by top management in planning and conducting the advance is a must. Advances can have any or all of several objectives. A group that hasn t worked together very long or closely can use the advance to build lines of communication and establish relationships among members. The advance should almost always be used to motivate the management team and build a spirit of teamwork. Achieving those objectives can be greatly enhanced by following a few simple rules Keep the dress and atmosphere informal. Keep the size of the group manageable so everyone can and must participate. Arrange seating so participants are comfortable and feel part of the group. Eat meals as a group. Provide some social time for spontaneous interactions among members. Everyone remains at the advance from start to finish. 241 101 Marketing Strategies Conclusion An advance offers an exceptional vehicle for educational programs for management. Remember it s imperative that you know what your objectives are for the advance or a substantial time and money investment will go down the drain. Note Appendix H contains an example of a pre-retreat questionnaire. 242 APPENDIX A Sample Marketing Plan Items Goals Firm-wide revenue goals Personal goals Awareness Building Systems Advertising Trade journals Public relations Yellow Pages Articles published Sponsorships Familiarity Systems Networking Speeches Memberships .