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The Fast Forward in Finance

T This book is for business managers, as well as for bankers, consultants, lawyers, and other professionals who need a solid and practical understanding of how business makes profit, cash flow from profit, the assets and capital needed to support profit-making operations, and the cost of capital. Business managers and professionals don’t have time to wade through a 600-page tome; they need a practical guide that gets to the point directly with clear and convincing examples. | i n Tou h ideas I II J fl liade w Finance Quick Tips Spisdy Solutions Cutting-Edge Ideas John A. Tracy The Fast Forward MBA in Finance Second Edition THE FAST FORWARD MBA SERIES The Fast Forward MBA Series provides time-pressed business professionals and students with concise one-stop information to help them solve business problems and make smart informed business decisions. All of the volumes written by industry leaders contain tough ideas made easy. The published books in this series are The Fast Forward MBA Pocket Reference Second Edition 0-471-22282-8 by Paul A. Argenti The Fast Forward MBA in Selling 0-471-34854-6 by Joy J.D. Baldridge The Fast Forward MBA in Financial Planning 0-471-23829-5 by Ed McCarthy The Fast Forward MBA in Negotiating and Dealmaking 0-471-25698-6 by Roy J. Lewicki and Alexander Hiam The Fast Forward MBA in Project Management 0-471-32546-5 by Eric Verzuh The Fast Forward MBA in Business Planning for Growth 0-471-34548-2 by Philip Walcoff The Fast Forward MBA in Business Communication 0-471-32731-X by Lauren Vicker and Ron Hein The Fast Forward MBA in Investing 0-471-24661-1 by John Waggoner The Fast Forward MBA in Hiring 0-471-24212-8 by Max Messmer The Fast Forward MBA in Technology Management 0-471-23980-1 by Daniel J. Petrozzo The Fast Forward MBA in Marketing 0-471-16616-2 by Dallas Murphy The Fast Forward MBA in Business 0-471-14660-9 by Virginia O .