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The New Community Rules: Marketing on the Social Web

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. | I can think of no one more qualified to bring you kicking and screaming into the 21st century than Tamar Weinberg. Dave McClure 500hats TH Ẹ NEW COMMUNITY k RULES 4 MARKETING 4 ON THE Ị SOCIAL WEB O REILLY Tamar Weinberg Social Web Business THE NEW COMMUNITY RULES MARKETING ON THE SOCIAL WEB Blogs networking sites and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them With The New Community Rules you ll understand how social web technologies work and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web with case studies that show how other companies have used this approach. The New Community Rules will help you Explore blogging and microblogging and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work and which don t by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation contribute to the community and bring people to your product or service. us 24.99 CAN 31.99 Tamar Weinberg is a writer and Internet marketing consultant specializing in blogger outreach viral marketing and social media. Based in New York City she maintains a personal blog about all things social media. ISBN 978-0-596-15681-7 llllllllllllilllll lllllll Iiiiiniiii 9 780596 1 5681 7 1111111111111111 Safari Books Online Free online edition for 45 days with purchase of this book. Details on .