Đang chuẩn bị liên kết để tải về tài liệu:
Employing netnography approach to describe brand image from customers’ perspectives - The case of The Cocoon Original Vietnam

The present study is proposed based on two important practical issues. First, brand image is one essential aspect of building the brand of a business. Second, with the development of the internet, social media has become a revolution for people worldwide to communicate, connect, create, and share their content and opinions in a dynamic and flexible way. |