tailieunhanh - Employing netnography approach to describe brand image from customers’ perspectives - The case of The Cocoon Original Vietnam

The present study is proposed based on two important practical issues. First, brand image is one essential aspect of building the brand of a business. Second, with the development of the internet, social media has become a revolution for people worldwide to communicate, connect, create, and share their content and opinions in a dynamic and flexible way. |

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