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Applying content analysis method to evaluate customer satisfaction with ride sharing services: Evidence of enterprises grab and be in Vietnam

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The article aims to explore the factors affecting customer satisfaction using ride-sharing services, exemplifying two enterprises Grab and Be in Vietnam by using the content analysis method. Data was collected from 510 customers’ feedback on two platforms: Google Play and Apple App Store. |

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Applying content analysis method to evaluate customer satisfaction with ride sharing services: Evidence of enterprises grab and be in Vietnam