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Lecture Principles of Marketing - Chapter 20

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Lecture Principles of Marketing - Chapter 20 Sustainable marketing social responsibility and ethics learning objectives: Sustainable Marketing; Social Criticisms of Marketing; Consumer Actions to Promote Sustainable Marketing; Business Actions Toward Sustainable Marketing; Marketing ethics; The Sustainable Company. |

TÀI LIỆU LIÊN QUAN

Lecture Principles of Marketing - Chapter 17: Direct and online marketing

Lecture Principles of Marketing - Chapter 4: Managing Marketing information

Lecture Principles of Marketing - Chapter 14: Marketing in the digital age

Lecture Principles of Marketing - Chapter 20: Sustainable marketing social responsibility and ethics

Lecture Principles of Marketing - Chapter 1: Marketing - Managing profitable customer relationships

Lecture Principles of Marketing - Chapter 3: The marketing environment

Lecture Principles of Marketing - Chapter 10: Marketing channels and supply chain management

Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

Lecture Principles of marketing: Chapter 1 - Marketing overview