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Assessing status of building collective marks for craft village products in Thua Thien Hue province

This study clarifies the status of building collective marks for craft village products in Thua Thien Hue province. The research analyzes the secondary data, uses the descriptive statistics of primary data obtained from in-depth interviews with 5 experts and surveys 28 collective mark owners in the locality. | Hue University Journal of Science ISSN 2588–1205 Vol. 128, No. 5C, 2019, pp. 169–183; DOI: 10.26459/hueuni-jed.v128i5C.5134 ASSESSING STATUS OF BUILDING COLLECTIVE MARKS FOR CRAFT VILLAGE PRODUCTS IN THUA THIEN HUE PROVINCE Le Van Phuc1*, Nguyen Hoang Ngoc Linh2 1 University of Social Sciences and Humanities, Vietnam National University - Hanoi, 336 Nguyen Trai St., Hanoi, Vietnam 2 University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam Abstract: Thua Thien Hue is a locality with many potentials to develop craft village products. In the context of deep integration, the use of intellectual property tools, namely collective mark, is one of the prerequisites for craft villages to show their strength and value of brands and better export products to international markets. This study clarifies the status of building collective marks for craft village products in Thua Thien Hue province. The research analyzes the secondary data, uses the descriptive statistics of primary data obtained from in-depth interviews with 5 experts and surveys 28 collective mark owners in the locality. The results reflect the status of collective marks for craft products in Thua Thien Hue province through two aspects: (i) the status of collective mark registration and (ii) support activities for building and managing collective marks for craft village products of management agencies in Thua Thien Hue province. Thereby, the study points out outstanding issues and proposes solutions to building and developing collective marks for craft village products in Thua Thien Hue. Keywords: collective mark, craft village product, Thua Thien Hue 1 Introduction According to the Ministry of Agriculture and Rural Development, the number of craft villages in Vietnam by the end of 2017 is more than 5,000, of which 1,748 are recognized. The north region accounts for nearly 60%, the central region 23.6% and the south 16.6% of the total craft villages. In the development process, craft .