Đang chuẩn bị liên kết để tải về tài liệu:
Lecture Business and society: Stakeholders, ethics, public policy: Chapter 2 - Anne Lawrence, James Weber

Chapter 2 - Managing public issues and stakeholder relationships. In this chapter, students will be able to: Evaluating public issues and their significance to the modern corporation, applying available tools or techniques to scan an organization’s multiple environments, describing the steps in the issue management process and determining how to make the process most effective,. | Chapter 2 Managing Public Issues and Stakeholder Relationships Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Ch. 2: Key Learning Objectives Evaluating public issues and their significance to the modern corporation Applying available tools or techniques to scan an organization’s multiple environments Describing the steps in the issue management process and determining how to make the process most effective Identifying who is responsible for managing public issues and the skills required to do so effectively Understanding how business can build collaborative relationships with stakeholders through engagement, dialogue, and network-building Identifying the benefits of stakeholder engagement to the business firm 2- Public Issues Public issue Any issue that is of mutual concern to an organization and one or more of its stakeholders Stakeholder expectations A mixture of people’s opinions, attitudes, and beliefs about what constitutes . | Chapter 2 Managing Public Issues and Stakeholder Relationships Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Ch. 2: Key Learning Objectives Evaluating public issues and their significance to the modern corporation Applying available tools or techniques to scan an organization’s multiple environments Describing the steps in the issue management process and determining how to make the process most effective Identifying who is responsible for managing public issues and the skills required to do so effectively Understanding how business can build collaborative relationships with stakeholders through engagement, dialogue, and network-building Identifying the benefits of stakeholder engagement to the business firm 2- Public Issues Public issue Any issue that is of mutual concern to an organization and one or more of its stakeholders Stakeholder expectations A mixture of people’s opinions, attitudes, and beliefs about what constitutes reasonable business behavior 2- Public Issues: Performance-Expectations Gap Discrepancy between what stakeholders expect and what an organization is actually doing Important to identify emergent expectations as early as possible Doing so can gain the company competitive advantage Failure to understand stakeholder concerns and to respond appropriately will: Cause the performance–expectations gap to grow The larger the gap, the greater the risk of stakeholder backlash or missing a major business opportunity 2- Figure 2.1 The Performance-Expectations Gap 2- Environmental Analysis and Intelligence Environmental analysis A method managers use to gather information about external issues and trends, so they can develop an organizational strategy that minimizes threats and takes advantage of new opportunities Environmental intelligence The acquisition of information gained from analyzing the multiple environments affecting organizations 2- Eight Strategic Radar Screens Figure 2.2