tailieunhanh - Lecture Business and society: Stakeholders, ethics, public policy (14/e): Chapter 7 - Anne Lawrence, James Weber

Chapter 7 - Global corporate citizenship. The goals of this chapter are: Defining global corporate citizenship and observing it in practice, recognizing the many different approaches to managing corporate citizenship, understanding how the multiple dimensions of corporate citizenship progress through a series of stages,. | Chapter 7 Global Corporate Citizenship Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Ch. 7: Key Learning Objectives Defining global corporate citizenship and observing it in practice Recognizing the many different approaches to managing corporate citizenship Understanding how the multiple dimensions of corporate citizenship progress through a series of stages Understanding how business or social groups can audit corporate citizenship activities and report their findings to stakeholders Recognizing how an organization communicates its corporate citizenship practices and manifests its attention to various social performance standards, such as the triple bottom line 7- Global Corporate Citizenship Refers to putting an organization’s commitment to social and environmental responsibility into practice worldwide not only locally and regionally Entails putting corporate social responsibility into practice by Proactively building stakeholder . | Chapter 7 Global Corporate Citizenship Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Ch. 7: Key Learning Objectives Defining global corporate citizenship and observing it in practice Recognizing the many different approaches to managing corporate citizenship Understanding how the multiple dimensions of corporate citizenship progress through a series of stages Understanding how business or social groups can audit corporate citizenship activities and report their findings to stakeholders Recognizing how an organization communicates its corporate citizenship practices and manifests its attention to various social performance standards, such as the triple bottom line 7- Global Corporate Citizenship Refers to putting an organization’s commitment to social and environmental responsibility into practice worldwide not only locally and regionally Entails putting corporate social responsibility into practice by Proactively building stakeholder partnerships Discovering business opportunities in serving society Transforming a concern for financial performance into a vision of integrated financial and social performance 7- Global Corporate Citizenship Concept is consistent with several major themes discussed throughout this book: Managers and companies have responsibilities to all their stakeholders Corporate citizenship or responsibility involves more than just meeting legal requirements Corporate citizenship requires that a company focus on, and respond to, stakeholder expectations and undertake those voluntary acts that are consistent with its values and business mission Corporate citizenship involves both what the corporation does and the processes and structures through which it engages stakeholders and makes decisions 7- Citizenship Profile Research by Gardberg and Fombrun argues that corporate citizenship activities should be viewed as strategic investments (like research and development) Create intangible assets .

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