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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 16 - Joann Keyton

Chapter 16 - Qualitative methods of data collection. After reading this chapter, you should be able to: Select effective and appropriate data observation strategies; document data as evidence in complete and detailed notes; distinguish among the various forms of qualitative research methods; select the most appropriate qualitative research method for your research purpose or research question;. | Qualitative methods of data collection Chapter 16 Observation strategies Seamless container Visually work around the room Describe what you see and hear How do people enter and leave the setting? Ask yourself questions about The people The setting The context Taking notes Field notes Created on the spot; a sequential record of what was observed Read through and reflect immediately after leaving the scene Jot down additional detail or questions Number and date each page Take more notes than you believe are necessary More on taking notes Capture participants’ words, phrases, and comments Your notes should help you answer: Who are these people? What their roles and relationships? What activity are they performing? What artifacts are involved? More detail is best Two types of notes describing analyzing What? Who? When? Where? Why? How? Digital note taking Using audio or video Depends on the situation and researcher role Some people are uncomfortable with recording Must turn off recording | Qualitative methods of data collection Chapter 16 Observation strategies Seamless container Visually work around the room Describe what you see and hear How do people enter and leave the setting? Ask yourself questions about The people The setting The context Taking notes Field notes Created on the spot; a sequential record of what was observed Read through and reflect immediately after leaving the scene Jot down additional detail or questions Number and date each page Take more notes than you believe are necessary More on taking notes Capture participants’ words, phrases, and comments Your notes should help you answer: Who are these people? What their roles and relationships? What activity are they performing? What artifacts are involved? More detail is best Two types of notes describing analyzing What? Who? When? Where? Why? How? Digital note taking Using audio or video Depends on the situation and researcher role Some people are uncomfortable with recording Must turn off recording if requested Ethically maintain the recordings Even the best recordings cannot capture the full spectrum of nonverbal behavior Recording devices can fail Transcribing fieldnotes Create written records from recordings Two methods Word for word transcription Add additional reflection and questions as you transcribe Distinguish what you added Do not tidy up what people say Make notes about nonverbal behaviors If you can’t take notes Retreat to a setting away from the interaction scene Take frequent breaks so you don’t overload your memory After leaving the interaction setting, review the notes you made add detail and ask questions Field interviewing Method for discovering how people Think and feel about their communication practices Order and assess their world Semidirected conversation Goal is to uncover participant's point of view More than just asking questions to get answers Interviews can be formal, informal, or both Strengths and limitations of Online interviewing strengths .