tailieunhanh - Lecture Communication research: Asking questions, finding answers (4/e): Chapter 13 - Joann Keyton

Chapter 13 - Reading and writing the quantitative research report. After reading this chapter, you should be able to: Review and revise your literature review to ensure that the literature review aligns with the designed and tested study; review and revise, if necessary, the problem statement; review and revise, if necessary, the research questions and hypotheses presented in your study;. | Reading and writing the quantitative research report Chapter 13 Quantitative research report A quantitative study is not complete until the research report is written Typical audience Communication scholars Communication students Most reports use a basic format for presenting research results Returning to your literature review Return to the literature review used to design and develop the research study Puts the present study into perspective Read and revise if necessary Does the title still fit? Are all terms defined and documented? Any other literature to add? Research questions and hypotheses Placement At end of literature review As they emerge from the literature reviewed Each stated separately as a simple question or sentence Use H1 H2 RQ1 or H1 H2 RQ1 method section results section Presented in the order of the research questions and hypotheses For each RQ or H Statistical test used Results of the test Significance level of the test Description connecting statistical results . | Reading and writing the quantitative research report Chapter 13 Quantitative research report A quantitative study is not complete until the research report is written Typical audience Communication scholars Communication students Most reports use a basic format for presenting research results Returning to your literature review Return to the literature review used to design and develop the research study Puts the present study into perspective Read and revise if necessary Does the title still fit? Are all terms defined and documented? Any other literature to add? Research questions and hypotheses Placement At end of literature review As they emerge from the literature reviewed Each stated separately as a simple question or sentence Use H1 H2 RQ1 or H1 H2 RQ1 method section results section Presented in the order of the research questions and hypotheses For each RQ or H Statistical test used Results of the test Significance level of the test Description connecting statistical results to support for or rejection of H or to answer RQ Discussion section Researcher’s interpretation of the results Reconcile the findings as a whole Not a restatement of the findings What do these results mean? Implications of the results Link conclusions back to the literature Limitations Future research Finishing the report Title Title page Abstract State overall objective Brief explanation of research method Brief summary of results References Alphabetical by authors’ last names Adhere to stylistic standards Using APA style Citing others’ work Direct citation Indirect citation Creating the reference list Complete alphabetical list by authors’ last names Includes all literature cited in the report Why does the reference list need to be accurate? Issues in writing Presentation affects how report is received Common writing problems Careless writing Unspecified assumptions Failure to place study within published research Unclear hypotheses and research questions Vague and undefined terms .

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design