"integrated marketing" trang 7 - tải miễn phí từ tailieunhanh
Lecture Advertising and promotion (2/e) – Chapter 4: The communication process

Lecture Advertising and promotion (2/e) – Chapter 4: The communication process
51    88    0
Lecture Advertising and promotion (2/e) – Chapter 4: The communication process

Lecture Advertising and promotion (2/e) – Chapter 4: The communication process
51    72    0
Lecture Advertising and promotion (2/e) – Chapter 4: The communication process

Lecture Advertising and promotion (2/e) – Chapter 4: The communication process
51    61    3
Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling

Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling
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Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling

Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling
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Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling

Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling
37    67    3
Advertising, Promotion and other aspects of integrated marketing communication

Advertising, Promotion and other aspects of integrated marketing communication
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The Practices and Functions of Customer Reference Marketing − Leveraging Customer References as Marketing Assets

The Practices and Functions of Customer Reference Marketing − Leveraging Customer References as Marketing Assets
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Impact of integrated marketing communications mix (IMCM) in small to medium enterprises (SMEs) in Zimbabwe as a marketing tool

Impact of integrated marketing communications mix (IMCM) in small to medium enterprises (SMEs) in Zimbabwe as a marketing tool

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Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
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Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer
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Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database
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Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC
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Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program
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Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution

Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution
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Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy
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Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options
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Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program

Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program
41    135    1
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations

Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
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Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion
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