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Lecture fundamentals of marketing - Lecture 11: Customer-driven marketing strategy

Lecture fundamentals of marketing - Lecture 11: Customer-driven marketing strategy
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Lecture fundamentals of marketing - Lecture 12: Creating value for target customers

Lecture fundamentals of marketing - Lecture 12: Creating value for target customers
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Lecture fundamentals of marketing - Lecture 13: Product and services

Lecture fundamentals of marketing - Lecture 13: Product and services
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Lecture fundamentals of marketing - Lecture 14: Brand, branding and building customer value

Lecture fundamentals of marketing - Lecture 14: Brand, branding and building customer value
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Lecture fundamentals of marketing - Lecture 15: New-product development and product life-cycle strategies

Lecture fundamentals of marketing - Lecture 15: New-product development and product life-cycle strategies
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Lecture fundamentals of marketing - Lecture 16: Pricing: Understanding and capturing customer Value

Lecture fundamentals of marketing - Lecture 16: Pricing: Understanding and capturing customer Value
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Lecture fundamentals of marketing - Lecture 17: Pricing strategies

Lecture fundamentals of marketing - Lecture 17: Pricing strategies
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Lecture fundamentals of marketing - Lecture 18: Marketing channels: Delivering customer value

Lecture fundamentals of marketing - Lecture 18: Marketing channels: Delivering customer value
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Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling
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Lecture fundamentals of marketing - Lecture 20: Communicating customer value: Integrated marketing communications strategy

Lecture fundamentals of marketing - Lecture 20: Communicating customer value: Integrated marketing communications strategy
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Lecture fundamentals of marketing - Lecture 21: IMC partners & industry organization

Lecture fundamentals of marketing - Lecture 21: IMC partners & industry organization
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Lecture fundamentals of marketing - Lecture 22: Advertising

Lecture fundamentals of marketing - Lecture 22: Advertising
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Lecture fundamentals of marketing - Lecture 23: Public Relations

Lecture fundamentals of marketing - Lecture 23: Public Relations
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Lecture fundamentals of marketing - Lecture 24: Personal selling

Lecture fundamentals of marketing - Lecture 24: Personal selling
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Lecture fundamentals of marketing - Lecture 25: Personal selling process

Lecture fundamentals of marketing - Lecture 25: Personal selling process
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Lecture fundamentals of marketing - Lecture 26: Sales promotion & packaging

Lecture fundamentals of marketing - Lecture 26: Sales promotion & packaging
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Lecture fundamentals of marketing - Lecture 27: Direct marketing: The dialogue builder

Lecture fundamentals of marketing - Lecture 27: Direct marketing: The dialogue builder
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Lecture fundamentals of marketing - Lecture 28: Online marketing: Building direct customer relationships

Lecture fundamentals of marketing - Lecture 28: Online marketing: Building direct customer relationships
31    105    0
Lecture fundamentals of marketing - Lecture 29: Creating competitive advantage

Lecture fundamentals of marketing - Lecture 29: Creating competitive advantage
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Lecture fundamentals of marketing - Lecture 30: The global marketplace

Lecture fundamentals of marketing - Lecture 30: The global marketplace
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