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Discuss marketing

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Discuss marketing materials were compiled with the content: Marketing introduction, marketing plan, project introduction, the marketing process, targeting, positioning, brand and branding, marketing mix, market research, project presentation. | MARKETING Prepared by Ly Thi My Hanh MBA Solvay Business Email tracylymyhan h@gmail.com 1 Why studies Marketing To be vital to business survival profits growth Offer you good career opportunities Affect your existing job and life everyday Half of every dollar spent by consumers pays for marketing costs learning objectives To understand key marketing concepts and marketing tools in English. To be aware of the importance of marketing in a company. To be able to write a marketing plan. To apply the key marketing tools in .

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