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Introducing ‘Chuppies’ Who they are and how they will change the consumer landscape forever

The Asian marketplace is far too diverse to write a 3,000 word paper covering all of the unique markets in any depth. For this reason, this paper will focus on the country which is projected to having the biggest impact on redefining the Asian marketplace, China. Up until now China’s dramatic economic growth has primarily been driven by foreign investment and its seemingly endless source of low cost labour. | Introducing Chuppies Who they are and how they will change the consumer landscape forever by Chris Maloney http www.maloneyonmarketing.com SMASHWORDS EDITION Copyright 2010 Chris Maloney Smashwords Edition License Notes This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person please purchase an additional copy for each recipient. If you re reading this book and did not purchase it or it was not purchased for your use only then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author Chapter 1 Introduction The Asian marketplace is far too diverse to write a 3 000 word paper covering all of the unique markets in any depth. For this reason this paper will focus on the country which is projected to having the biggest impact on redefining the Asian marketplace China. Up until now China s dramatic economic growth has primarily been driven by foreign investment and its seemingly endless source of low cost labour. But many experts are predicting that we will soon see a boom in consumption with China predicted to become the second largest consumer market by 2015 overtaking Japan Germany and Britain to only be behind the United States Euromonitor International 2007b . For a long time it has been a fantasy of Western brands that China would become consumption driven with 1.3 billion people and as the analogy goes 2.6 billion armpits requiring deodorant McEwen et al . Currently China s consumer economy is approximately the same size as Italy s but within the next two years it is predicted to commence adding an Italy every year Euromonitor International 2007b . A recent McKinsey report titled From Made in China to Sold in China estimated that over 700 million Chinese will be classified as consumer class by 2020 leading to annual consumer spending of 2.3 trillion a year. Euromonitor International 2007b This