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UNIT 1. ONLINE COMMUNITIES: A NEW OPPORTUNITY LESSON 4. ELECTRONIC NETWORKING IN COMMUNICATION FOR DEVELOPMENTNOTE

At the end of this lesson, you will be able to: • distinguish among different approaches to agriculture and rural development; understand the main principles of communication for development; be aware of the opportunities provided by Internet and computer based technologies to communication for development. | Information Management Resource Kit Module on Building Electronic Communities and Networks UNIT 1. ONLINE COMMUNITIES A NEW OPPORTUNITY LESSON 4. ELECTRONIC NETWORKING IN COMMUNICATION FOR DEVELOPMENT NOTE Please note that this PDF version does not have the interactive features offered through the IMARK courseware such as exercises with feedback pop-ups animations etc. We recommend that you take the lesson using the interactive courseware environment and use the PDF version for printing the lesson and to use as a reference after you have completed the course. FAO 2006 1. Online community a new opportunity - 4. Electronic Networking in Communication for Development - page 1 Objectives At the end of this lesson you will be able to distinguish among different approaches to agriculture and rural development understand the main principles of communication for development be aware of the opportunities provided by Internet and computer based technologies to communication for development. Introduction In this lesson you will see how communication technologies specifically those based on computers and the Internet are being used in development projects. First of all let s define the concept of development as a process of change brought about by social action aimed at improving the quality of life for all members of a community or society. 1. Online community a new opportunity - 4. Electronic Networking in Communication for Development - page 2 Agriculture and Rural Development Since the 1950s different trends and approaches have been applied to reduce poverty in developing countries. The Diffusion Model This was one of the most dominant approaches to development. It was based on the assumption that the goal of development was for people their society and their economies to change from traditional to modern economies. The Participatory Model By the mid-1970s the diffusion or trickle-down model was challenged by development practitioners including communication specialists. .