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4 Perspectives on Consumer Behavior McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .Consumer Behavior The process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposi

4 Perspectives on Consumer Behavior McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .Consumer Behavior The process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and wants. .The Consumer Decision Process Problem Recognition Problem Recognition Information Search Information Search Alternative Evaluation Alternative Evaluation Purchase Decision Purchase Decision Postpurchase Evaluation Postpurchase Evaluation .Consumer Decision Process and Relevant Internal Psychological Processes Decision Process Stages Psychological Processes Problem Recognition Problem Recognition Information Search Information Search Alternative Evaluation Alternative Evaluation Purchase Decision Purchase Decision Postpurchase Evaluation Postpurchase Evaluation Motivation Motivation Perception Perception Attitude Formation Attitude Formation Integration. | 4 Perspectives on Consumer Behavior Advertising and Promotion McGraw-Hill Irwin 2004 The McGraw-Hill Companies Inc. All Rights Reserved. Consumer Behavior The process and activities people engage in when searching for selecting purchasing using evaluating and disposing of products and services so as to satisfy their needs and wants. The Consumer Decision Process fiii________________________ Problem Recognition Information Search Alternative Evaluation Purchase Decision Postpurchase .