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Careers in Television NAB’s Guide to Second Edition

Evidence of negative cognitive effects has made the growth of television a popular explanation for trends such as the decline in average verbal SAT scores during the 1970s (Wirtz et al. 1977; Winn 2002) and the secular decline in verbal ability across cohorts (Glenn 1994). Given the important role that cognitive skills play in individual (Griliches and Mason 1972) and aggregate (Bishop 1989) labor market performance, understanding the cognitive ef- fects of television viewing may have significant implications for public policy and household behavior | Í NAB NATIONAL ASSOCIATION OF BROADCASTERS NAB s Guide to Careers in TABLE OF CONTENTS Table of Contents.1-3 Introduction.4 Acknowledgements.6 A Word About Station Ownership.7 The General Administration Department.8-9 General Manager.8 Station Manager.8 Human Resources.8 Executive Assistant.9 Business Manager Controller.9 The Sales and Marketing Department.10-11 Director of Sales.10 General Sales Manager.10 National Sales Manager.10 Marketing Director or Director of Non-Traditional Revenue.10 Local Sales Manager.11 Account Executive.11 Sales Assistant.11 The Traffic Department.12 Operations Manager.12 Traffic Manager.12 Traffic Supervisor.12 Traffic Assistant.12 Order Entry Coordinator Log Editors.12 The Research Department.13 Market Research Director.13 The News Department.13-18 News Director.13 Assistant News Director.14 Managing Editor.14 Business Manager for News.14 Executive Producer.14 Senior Producer.14 Producer and Assistant Producer.14 News Writer.14 Futures or Planning Editor.14 - 1 - NAB S GUIDE TO CAREERS IN TELEVISION Assignment Desk Chief.15 News Assignment Desk.15 Special Projects Editor.15 News Assistant.15 News Anchor On-Air Talent.15 Sports Director.15 Weathercaster Meteorologist.16 Reporter.16 Traffic Reporter.17 Helicopter Pilot Reporter.17 The Creative Services Department.19-20 Creative Services Promotions Director.19 Promotions Manager Audience Promotion Manager.19 Writer Producer.19 Post-Production Editor.19 Station Announcer.20 Art Director.20 Electronic Graphic Artist.20 A Word About the Creative Services Department.20 The Public Relations and Community Affairs Department. 21 Public Relations Director.21 Public Service Director or Community Affairs Manager. 21 Speaker s Bureau Manager.21 The Programming Department.22 Programming Director.22 The Engineering Department.22-23 Director of Broadcast Operations and Engineering.22 Engineering Manager.23 Building Supervisor.23 Broadcast Operations Manager.23 Show Director.23 Camera Operator.23 Tape