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Multimedia Teaching with Video Clips: TV, Movies, YouTube, and mtvU in the College Classroom

the Quebec city region’s reputation as a digital arts and interactive entertainment development hub has long crossed international boundaries. From cellphones to iMaX screens, producing multi-screen and multi-platform content is a source of excitement for local creators, who are experts in the art of entertainment. animation, special effects, video games, design, 3d environments, programming, stereoscopy, cinema, virtual or augmented reality—nothing is too audacious for them! driven by talent as well as by the creativity and innovativeness of visionary entrepreneurs and creators, the regional industry has experienced tremendous growth over the past 20 years. today, the. | Berk R. A. 2009 . Multimedia teaching with video clips TV movies YouTube and mtvU in the college classroom. International Journal of Technology in Teaching and Learning 5 1 1-21. Multimedia Teaching with Video Clips TV Movies YouTube and mtvU in the College Classroom Ronald A. Berk The Johns Hopkins University How can video clips embedded in multimedia presentations be used to improve learning in college courses To answer this question a review of the theoretical and research evidence on videos and the brain is presented first. That is followed by a description of the theory of multimedia learning as it relates to videos and a review of studies using videos over the past four decades in college courses. The results of these studies and the verbal and visual components of a video potentially provide a best fit to the characteristics of this Net Generation of students and a valid approach to tap their multiple intelligences and learning styles. Concrete guidelines are given for using available video technology in the classroom selecting appropriate video clips for any class and applying those clips as a systematic teaching tool. The use of clips can also attain 20 specific learning outcomes. Toward that end 12 generic techniques with examples to integrate video clips into teaching across the college curriculum are described. Keywords videos videos and learning videos and the brain videos and multimedia learning Net Generation technology in the classroom INTRODUCTION Using videos in teaching is not new. They date back to prehistoric times when cave instructors used 16mm projectors to show cave students examples of insurance company marketing commercials in business courses. Now even DVD players are history. So what s new There are changes in four areas a the variety of video formats b the ease with which the technology can facilitate their application in the classroom c the number of video techniques an instructor can use and d the research on multimedia learning that