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A Nurse’s Guide to the Use of Social Media

Omnichannel marketing is about being present or available across the consumer’s behavioral path: each potential contact point integrated with all others. The concept started in the retail sector where this behavioral path is easily tracked across online, offline and mobile touchpoints (both marketing and transactional). The digital arena will represent the first stage of more brands adopting an omnichannel mindset, as social and mobile data sources are blended with offline brand experiences. Customer data will be key to these efforts as big data moves from a passive pool of potential insights, into an active mechanism for deepening the meaning behind each. | A Nurse s Guide to the Use of Social Media NC SBN National Council of State Boards of Nursing A Nurse s Guide to the Use of Social Media A nurse must understand and apply these guidelines for the use of social media. he use of social media and other electronic communication is expanding exponentially as the number of social media outlets platforms and applications available continue to increase. Individuals use blogs social networking sites video sites online chat rooms and forums to communicate both personally and professionally with others. Social media is an exciting and valuable tool when used wisely. The very nature of this medium however can pose a risk as it offers instantaneous posting opportunities that allow little time for reflective thought and carries the added burden that what is posted on the Internet is discoverable by a court of law even when it is long deleted. Nurses are welcome to use social media in their personal lives. This may include having a Facebook page a Twitter feed or blogging on various websites. Nurses can positively use electronic media to share workplace experiences particularly those events that are challenging or emotionally charged but it is imperative not to mention patients by name or provide any information or details that could possibly identify them in order to protect patients right to privacy. Social Media in the Workplace Social media can benefit health care in a variety of ways including fostering professional connections promoting timely communication with patients and family members and educating and informing consumers and health care professionals. Social media provides nurses with a way to express their feelings and reflect or seek support from friends colleagues peers or virtually anyone on the Internet. Journaling and reflective practice are recognized as effective tools in nursing practice and the Internet provides an alternative media for nurses to engage in these helpful activities. Without a sense of caution