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TECHNORATIMEDIA 2013 DIGITAL INFLUENCE REPORT

In his theories of self-monitoring, Snyder (1974) suggests that personality determines the level at which people regulate their performance in relation to others’ reactions. As such, an individual’s reaction to socially normative pressures is dependent on where they are situated along an axis of self-monitoring. High self -monitors are highly attuned to the expectations and reactions of others, and are therefore extremely conscious of presenting themselves in a way that creates the desired impressions, either positive or negative. Conversely, low self-monitors fail to incorporate social feedback when constructing their presentation. Self-monitoring is important for considering how. | Technorati. icuid 2 0 13 Digital Influence Report Technoratirieuia 2 0 13 Digital Influence Report Contents I. Introduction.3 II. Executive Summary.4-5 III. Brand Digital Messaging Going Social.6-11 IV. Consumer Behavior.12-18 V. Creating Influence.19-24 VI. Influencers Revenue.25-28 VII. Influencers Brands.29-32 VIII. Influencers Brands Evolution.33 IX. Conclusion.34 Technoratirieuia 2 0 13 Digital Influence Report I. Introduction Founded over a decade ago Technorati Media has grown into one of the largest social media ad networks bringing top brands and valuable influencers together at scale. With an advertising reach of approximately 130 million US unique users month1 we sit in the middle of an incredible social media nexus and have long believed that our data relationships and unique perspective are important elements for us to share. With this in mind we present to you our 2013 Digital Influence Report which replaces our historical State of the Blogosphere and expands the concept of all things social. We hope you ll benefit from the valuable insights culled from surveys that included over 6 000 influencers 1 200 consumers and 150 top brand marketers. 1 comScore December 2012