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Audience 2.0 How Technology Influences Arts Participation

Several factors should be considered along with the security categorization of the system confidentiality when making sanitization decisions. The cost versus benefit of a media sanitization process should be understood prior to a final decision. For instance, it may not be cost-effective to degauss inexpensive media such as diskettes. Even though clear or purge may be the recommended solution, it may be more cost-effective (considering training, tracking, and validation, etc) to destroy media rather than use one of the other options. Organizations can always increase the level of sanitization applied if that is reasonable, and. | Audience 2.0 How Technology Influences Arts Participation NATIONAL ENDOWMENT FOR THE ARTS 2 National Endowment for the Arts Audience 2.0 How Technology Influences Arts Participation Message from the Chairman In the arts we are deeply invested in the primacy ofthe object and the necessity ofthe live experience. Technology is often seen as our nemesis a cheaper easier virtual version of something real. Many ofus in the arts battle the technology invasion performing our own version ofthe refrain that those who do not remember their own history are condemned to repeat it. The radio and the record album were once thought to herald the death oflive music. The VHS tape and cable television were going to end film. Photography was going to replace painting and color catalogues were going to obviate the need for museums. None ofthese innovations led to the death ofthe art form but instead contributed to its spread and helped create new audiences. So now we are faced with the Internet social media and other new technologies and I believe the arts field must embrace them and integrate them into our work. Not to replace it but to extend it. This latest offering from the NEA s Office of Research and Analysis explores the ways that technology and media drive arts participation and it is meant to spark exactly those conversations. After you have had a chance to spend some time with this report I encourage you to log on to our Art Works blog at arts.gov and tell us your thoughts. Rocco Landesman Chairman National Endowment for the Arts National Endowment for the Arts Audience 2.0 How Technology Influences Arts Participation