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NEW PUBLIC MEDIA: A PLAN FOR ACTION

There are different types of sanitization for each type of media. We have divided media sanitization into four categories: disposal, clearing, purging and destroying. Disposal exists where media are just tossed out with no special disposition given to them. Some media can be simply disposed if information disclosure would have no impact on organizational mission, would not result in damage to organizational assets, would not result in financial loss or would not result in harm to any individuals. Disposal is mentioned to assure organizations that all media does not require sanitization and that disposal is still. | NEW PUBLIC MEDIA A PLAN FOR ACTION Josh Silver Candace Clement Craig Aaron S. Derek Turner Free Press May 2010 reform media transform democracy. Table of Contents PART ONE CRISIS AND OPPORTUNITY.3 Introduction The Case for Public Media.3 Shaping New Public Media.4 The Foundations of Public Media in America.6 Old Structures New Challenges.7 Strengths in Public Media Arts and Education.8 Arts and Culture.9 Education and Children s Programming.10 Public Media and Saving Journalism.12 PART TWO FUNDING A PUBLIC MEDIA TRUST.16 How Public Media Are Funded.16 New Funding Models.18 Public Airwaves Public Interest Obligations.19 Spectrum Use Fees.21 Spectrum Auction Revenues.23 Direct Advertising Taxes.24 Indirect Advertising Taxes.26 Consumer Electronics Tax.28 PART THREE LEADERSHIP DIVERSITY AND EXPANSION.30 Restoring Public Media s Heat Shield.30 National Leadership Reforming the CPB Board.31 Local Leadership Raising the Bar.33 Diverse Public Media A New Formula for Change.34 Expanding Public Media.38 PART FOUR LEARNING FROM OTHER COUNTRIES.42 England.43 Denmark.44 New Zealand.44 Japan.45 Can Public Media Remain Independent .46 CONCLUSION IDEAS TO ACTION.47 Table of Figures Figure 1 Global Spending on Public Media Per Capita.5 Figure 2 Annual Spectrum Use Fee.21 Figure 3 Using Annual Spectrum Use Fees to Establish a Public Media Trust Fund.23 Figure 4 Auctioning UHF Spectrum Estimated Revenues.24 Figure 5 Using an Advertising Tax to Establish a Public Media Trust Fund.26 Figure 6 Using an Advertising Expenditure Amortization to Establish a Public Media Trust Fund.27 Figure 7 Using a Consumer Electronics Tax to Establish a Public Media Trust.28 Figure 8 Funding Methods for Public Media in European Countries.42 www.freepress.net 2 PART ONE CRISIS AND OPPORTUNITY Introduction The Case for Public Media Take a close look at the American journalism landscape in 2010 and the scene is grim. Ad revenue is down job cuts are up and new business models have yet to prove sustainable.