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The Philippine Animation Industry Landscape

Animation is currently one of the emerging outsourcing services offered by the Philippines. With the beginnings of animation in the country being traced as early as the 1980’s, this fairly long history lends the Philippines its reputation as one of the stronger Asian players in the global animation industry today. However, considering that the country had first-mover advantage, its current share of the global animation market remains marginal when compared to the international demand for animation work. This paper seeks to present the possible factors that have hindered the Philippine animation industry from securing a more commanding portion in the global market | I___________ THOLONS Investments Advisory Research The Philippine Animation Industry Landscape May 2008 Animation is currently one of the emerging outsourcing services offered by the Philippines. With the beginnings of animation in the country being traced as early as the 1980 s this fairly long history lends the Philippines its reputation as one of the stronger Asian players in the global animation industry today. However considering that the country had first-mover advantage its current share of the global animation market remains marginal when compared to the international demand for animation work. This paper seeks to present the possible factors that have hindered the Philippine animation industry from securing a more commanding portion in the global market. This publication contains copyrighted material. Please do not re-use or reprint anything within this document without written consent from Tholons Inc. 1J .com ir- THOLONS Animation Industry A Brief Background Animation generally refers to the process of setting inanimate objects in motion. It is broadly categorized into three forms namely 2D animation 3D Computer Generated Imagery CGI and 3D Motion Capture. The oldest and most basic form of animation used up to the present is 2D animation. The process of 2D animation is done by combining multiple sets of two-dimensional hand-drawn objects and placing them in a sequence and in a manner that creates an illusion that the drawn objects are in fact moving. With the advancement of computer technology 2D animation has evolved into more than just handmade drawings. Today these drawings are given more depth by scanning each frame individually and further manipulation and enhancement are processed by software applications. For instance instead of having an artist draw and scan each page individually artists now use computer software to generate 2D images and instill layers of animation in a near simultaneous manner. 3D animation in the other hand can be further .