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ART DECO IN ESTONIAN AND LATVIAN GRAPHIC DESIGN JOURNALS

The process began by identifying what the interactive timeline needed to accomplish, and also what wasn’t required of the project. Keeping within personally defined guidelines created a structure and became a foundation for a workflow that remained focused on the necessary outcomes. Without clear guidelines, a project of this scope has the potential to spiral out of control. Therefore, guiding principles were established. GDHit must be: suitable for an academic setting; alignment with emerging technologies and new media; and a design scheme that creates an inviting environment for the user, mirroring the technology powering it. . | ART DECO IN ESTONIAN AND LATVIAN GRAPHIC DESIGN JOURNALS Merle Talvik Abstract Years of the first independence in Estonia and Latvia involved the second wave of nationalism in art and culture. National theme became a source which had to be treated fashionably. The fashionable European style was art deco that spread in the Baltics Finland and elsewhere in periphery of Europe from the second half of the 1920s until 1940. The author has examined and analysed a wide variety of Estonian illustrated magazines and journals. The examples of Latvian magazines come from the collections of the Information Centre of Art Academy of Latvia. The article explores common features in the pieces of the following artists Vabbe - Vidbergs Vaino - Apsĩtis Madernieks - Reindorff also Luhtein Siirak Mugasto Verny Triik versus Strunke Zeberins and Kasparsons. The first goal is to prove that graphic design journals in art deco style were very popular in the periphery of Europe in these years. Secondly the author claims that objects that apparently lie outside the definition of art can be subjected to visual analysis in such a way as to open important doors to the understanding of their origin reception place in society and subsequent history. They are reflections of relations of power aesthetic objectives changing theories and rituals of art and society. This is the reason why graphic design journals are treated as carriers of culture. Keywords graphic design journals applied graphics Estonian and Latvian art visual culture silent age INTRODUCTION Journalism gives good information to historians about the lifestyle and cultural standard of an era. Not only the text but also an appearance of a journal cover design illustrations vignettes etc. contain a lot of information. Graphic design journals and magazines have beenpublished in Europe the USA and other countries since the 19th century. The journals covered graphic design typography illustration advertising photography book publishing and .