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Potential Impact of the Gulf Oil Spill on Tourism

Beyond examples like these, a number of women have started either moderate-sized niche firms or promising but still-emerging firms in fields from software to biomedicine. Examples would include Sue Welch of Tradestone Software and Mara Aspinall of the cancer care startup On-Q-ity, two winners of the 2010 Leadership Awards from WEST, the Boston-based group Women Entrepreneurs in Science and Technology. Coming up with such names, though, truly requires us to reach—just as Ernst & Young, for instance, must often reach to find women who qualify to compete for its coveted Entrepreneur Of The Year awards. In E&Y’s Western Pennsylvania region. | OXFORD ECONOMICS Potential Impact of the Gulf Oil Spill on Tourism A report prepared for the U.S. Travel Association OXFORD ECONOMICS Contents 1 Introduction.2 1.1 Summary of Findings.2 1.2 Overview.3 2 What Is At Stake .4 3 Understanding the Impacts So Far.6 3.1 Decline in Gulf shore interest.6 3.2 Declining Traveler Intentions TNS Survey.7 3.3 Declining Traveler Intentions Louisiana Survey.8 4 What is the Outlook for Recovery .9 4.1 Has the flow of new oil been permanently halted .9 4.2 Where will the oil flow .9 4.3 How long will cleanup take .10 4.4 How will travelers react .10 5 Case Studies and Potential Impacts.11 5.1 Duration of tourism impacts.11 5.2 Duration and Scale of Impacts.14 5.3 Description of Key Case Studies.15 5.3.1 Ixtoc Oil Spill.15 5.3.2 Other oil spills HABs.15 5.3.3 Hurricane Katrina . 15 5.3.4 Other hurricanes. 16 5.3.5 Exxon Valdez.16 5.3.6 SARS H1N1 . 17 5.3.7 Asian Tsunami. 20 5.3.8 Terrorism. 20 6 Estimates of Impact.21 6.1 Summary of Impacts . 21 6.2 Methodology. 22 7 Mitigating Losses.24 Potential Impact of the Gulf Oil Spill on Tourism Prepared for the U.S. Travel Association 1 Introduction 1.1 Summary of Findings Tourism is one of the top economic drivers of the Gulf region. Visitors to Congressional Districts along the Gulf coast spent in excess of 34 billion in 2008 sustaining 400 000 jobs. Current indicators show double-digit declines in plans to travel to the region. The potential impact of the Deepwater Horizon oil spill could cost the U.S. coastal economies 22.7 billion over a period of three years. A review of disasters affecting tourism destinations reveals that the impact endures beyond the resolution of the crisis itself due to brand damage and ongoing traveler misperceptions. The potential economic impacts of the crisis could be cut by one-third 7.5 billion with the establishment of a 500 million emergency marketing fund to counter misperceptions and encourage travel to the affected regions. Oil Spill Impacts on Tourism