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INTERNATIONAL MASTER IN ECONOMICS OF CULTURE: POLICY, GOVERNMENT AND MANAGEMENT

The International Master’s Program in the Economics of Culture: Policy, Government and Management is organized by CEIS- Centre for Economic and International Studies, University of Rome “Tor Vergata” in cooperation with BAICR - Consortium of Cultural Institution. The Master's program offers a training course based on transmission of knowledge and experience targeted at a new social, economic and cultural context. It provides an overview of the "culture system", of management and design of products and cultural activities. Focusing on the cultural dynamics in our society, the program integrates the knowledge of managers and professionals, while. | Bkizxl s sfcmứcLiEtura- Z Vf iT UNIVERSIĨA DEGLI STUDI DI RO MA Chis UJT iVagata I University TOR VERGATA INTERNATIONAL MASTER IN ECONOMICS OF CULTURE POLICY GOVERNMENT AND MANAGEMENT The International Master s Program in the Economics of Culture Policy Government and Management is organized by CEIS- Centre for Economic and International Studies University of Rome Tor Vergata in cooperation with BAICR - Consortium of Cultural Institution. The Master s program offers a training course based on transmission of knowledge and experience targeted at a new social economic and cultural context. It provides an overview of the culture system of management and design of products and cultural activities. Focusing on the cultural dynamics in our society the program integrates the knowledge of managers and professionals while maintaining a strong bond with the unique characteristics of cultural heritage and content production. The proposed training focuses on the most important theoretical and practical problems of sector development such as planning and managing events and cultural tourism. The master s program is divided into the following themes 1. Tourism art cities parks small towns cities routes etc. 2. Heritage archaeological sites monuments towns etc. 3. Technology Internet video art virtual tours etc. 4. Art exhibitions museums performing arts handicraft etc. The disciplinary modules are 1. 2. 3. THE ECONOMICS OF CULTURAL GOODS MANAGEMENT OF CULTURE MARKETING AND COMMUNICATION PROGRAM THE ECONOMICS OF CULTURAL GOODS MODULE COORDINATOR PASQUALE LUCIO SCANDIZZO Professor of Economic and Financial Policy School of Economics University of Rome Tor Vergata UL theoretical 1. How to define cultural market a. Internal factor b. External factor 2. How to analyze the cultural market a. The mission analysis 3. How to analyze the cultural goods a. The stakeholder analysis 4. How to plan a project 5. How to decide among a project 6. How to develop the project 7. Cost benefit .