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Business - The key Concepts

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. | BUSINESS The Key Concepts Mark Vernon London and New York Also available as a printed book see title verso for ISBN details First published 2002 by Routledge 11 New Fetter Lane London EC4P 4EE Simultaneously published in the USA and Canada by Routledge 29 West 35th Street. New York NY 10001 Routledge is 111 imprint of the Taylor Francis Group This edition published in the Taylor Francis e-Library 2004. 2002 Mark Vernon All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic mechanical or other means now known or hereafter invented including photocopying and recording or in any information storage or retrieval system without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data Vernon. Mark. Business the key concepts Mark Vernon. Includes bibliographical references and index. 1. Business-Encyclopedias. I. Title. HFI00I .V47 2001 65O .O3 dc21 2001019934 ISBN 0-203-42092-6 Master e-book ISBN ISBN 0-203-44588-0 Adobe eReader Format ISBN 0 415 25323 3 hbk ISBN 0-415-25324-1 pbk CONTENTS Preface vi A cknowledgements vii i KEY CONCEPTS 1 Bibliography 219 Index .