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Báo cáo khoa học: "Jigs and Lures: Associating Web Queries with Structured Entities"
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We propose methods for estimating the probability that an entity from an entity database is associated with a web search query. Association is modeled using a query entity click graph, blending general query click logs with vertical query click logs. Smoothing techniques are proposed to address the inherent data sparsity in such graphs, including interpolation using a query synonymy model. A large-scale empirical analysis of the smoothing techniques, over a 2-year click graph collected from a commercial search engine, shows significant reductions in modeling error. .