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A New Map of Hollywood: The Production and Distribution of American Motion Pictures

The Academy Awards have been broadcast on television since 1953, when the show was sponsored by RCA Victor and televised by NBC. (Levy, 24) The show is currently contracted to the ABC network and has consistently captured very large audiences. The impact of Academy Awards on films and their creators has been widely discussed. As Emanuel Levy notes, [W]inning an Oscar means not only prestige but hard cash at the box office. Winning the Best Picture award can add up to twenty or thirty million dollars in movie ticket sales | Regional Studies Vol. 36.9 pp. 957-975 2002 Carfax Publishing Taylor . Francis Croup A New Map of Hollywood The Production and Distribution of American Motion Pictures ALLEN J. SCOTT Center for Globalization and Policy Research School of Public Policy and Social Research UCLA Los Angeles CA 90095 USA. Email ajscott@ucla.edu Received September 2001 in revised form December 2001 SCOTT A. J. 2002 A new map of Hollywood the production and distribution of American motion pictures Reg. Studies 36 957-975. In this paper I offer a reinterpretation of the economic geography of the so-called new Hollywood. The argument proceeds in six main stages. First I briefly examine the debate on industrial organization in Hollywood that has gone on in the literature since the mid-1980s and I conclude that the debate has become unnecessarily polarized. Second I attempt to show how an approach that invokes both flexible specialization and systems-house forms of production is necessary to any reasonably complete analysis of the organization of production in the new Hollywood. Third and on this basis I argue that the Hollywood production system is deeply bifurcated into two segments comprising 1 the majors and their cohorts of allied firms on the one hand and 2 the mass of independent production companies on the other. Fourth I reaffirm the continuing tremendous agglomerative attraction of Hollywood as a locale for motion-picture production but I also describe in analytical and empirical terms how selected kinds of activities seek out satellite production locations in other parts of the world. Fifth I show how the majors continue to extend their global reach by means of their ever more aggressive marketing and distribution divisions and I discuss how this state of affairs depends on and amplifies the competitive advantages of Hollywood. Sixth and finally I reflect upon some of the challenges that Hollywood must face up to as offering potential challenges to its hegemony. Motion-picture .