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HOW TO WRITE GREAT COPY

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I think it was Gibb the Younger who said, ‘It’s only words but words are all I have to take your heart away.’ Words were certainly all I had when asked earlier this year to take the stand at Unilever House and address a body of men and women who call themselves ‘26’. So called after the number of letters in the alphabet, 26 is made up of people who write for a living. Otherwise they look and act like perfectly normal human beings. | Dominic Gettins How to WRITE GREAT COPY Learn the unwritten Rules of Copywriting Second edition Wim COPY To Paula and .

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