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      DECISION SUPPORT SYSTEMS: A CASE STUDY   IN VESTEL DURABLE GOODS MARKETING 

Such figures also suggest that international markets for counterfeit goods have an effect more locally. This is supported by claims made by Trading Standards that in the North West of England counterfeit goods cost legitimate businesses around £750 million and resulted in approximately 1000 job losses in 2003 (NCIS, 2005). The Police Service of Northern Ireland (PSNI) reported seizing counterfeit goods with a street value of £9.9 million in the year 2005/06 (OCTF, 2006) and have previously estimated that the market for counterfeit goods in Northern Ireland is worth approximately £135 million per year (OCTF, 2003). . | DECISION SUPPORT SYSTEMS A CASE STUDY IN VESTEL DURABLE GOODS MARKETING Lutfu Sagbansua University of Mississippi MIS POM Department lutsua@gmail.cơm ABSTRACT Supply chain management deals with the efficient coordination of enterprises along a value chain to provide goods and services to end users. The success in managing a supply chain heavily depends on the effective usage of technology. Decision support systems DSS play such a role. A DSS assists and supports the human decision maker in the decision making process. Implementation of such a DSS tool by Vestel Durable Goods Marketing in their distribution resource planning process is analyzed and presented in this study. Key words DSS Supply Chain Information Technology Distribution T0DARỦK ỈDAR0ETM0 ậ0B0K0SỈ V0 VESTEL ELEKTRỈK MALLARININ SATIậINDA T0TBỈQỈ XỦLAS0 Tadaruk Idaraetma ậabakasi son istifadaẹilara xidmat etmak va mallari tadaruk etmak ucun samarali kordinasiyali muassisalar ila birga alaqa qurur. Agir bir tadaruk zincirinin idara olunmasinda muvaffaqiyyat qazanmaq effektli texnologiyanin istifadasindan irali galir. Qarar dastak sistemi da ela bu cur bir rol oynayir. Bir Qarar Dastak Sistemi qarar verma marhalasinda insanin qarar qabul etmasina yardim edir va onu dastaklayir. Vestel tarafindan mal bazari va onlarin paylanma resurs planlari bu cur bir qarar verma sistem alatinin tarafindan tahlil olunuraq bu tatqiqat obyektinda taqdim olunur. Acar sozlar Texniki tachizat informasiya texnologiyalari ẹatdirilma INTRODUCTION Many of the advances in the control and management of supply chains are driven by advancing computer technology. Supply chain management problems are not so rigid and well defined that they can be delegated entirely to computers. Instead in almost every case the flexibility intuition and wisdom that is a unique characteristic of humans is essential to manage the systems effectively. However there are many aspects of these systems that can only be analyzed and understood effectively with