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The Milestone Marketing Guidebook - Turning business achievements, large and small, into powerful marketing opportunities

Facing the rapidly changing global business and different cross-country customer cultures, luxury can be understood as a special transnational type of culture. It represents a system of tangible (clothing, cars, buildings, etc.), as well as intangible components comprising ideals, expected behaviors, and beliefs in a group specific value system. In a global marketplace, there is no understanding of luxury conceivable which is nationally or regionally bound. However, it has to be stated that to some extent ethnocentrism and ―country-of-origin‖ effects may interfere. Concerned instead with the question of which countries‘ luxury products are more or less accepted, it does. | Exclusively from lift MARKETING The Milestone Marketing Guidebook Turning business achievements large and small into powerful marketing opportunities. Exclusively from Safeguard Your Safeguard consultant is ready to help bring your achievements to life with ideas services and products that create an impactful marketing campaign. MARKETING Every business has its milestones along the road to success. An anniversary a new location opening hitting a significant sales goal or commemorating the retirement of a founder. This guide will show you how to leverage milestones into promotions that will help you differentiate your business from the competition attract new prospects and enable growth. Celebrating your business success In today s tough business climate it s important to make the most of any opportunity that can draw positive attention to your business. Your milestone not only offers a good reason to promote it conveys to your customers and prospects that your company is doing well. A well-planned and executed promotion pays dividends by Increasing new and repeat business Steadily growing sales Spreading recognition in the community Boosting employee morale performance and loyalty Establishing a clear competitive advantage Growing Profits This Guidebook highlights key strategies ideas and tactics for creating a successful promotion that will generate interest and drive new business your way. As you peruse it remember your Safeguard consultant has the support and experience to make your campaign a big success. The Guidebook Getting started. Stability generates loyalty. Individual customer anniversaries. Banners and signage. A one-two marketing punch. Acknowledging customers. Your employees. Campaigns for service providers. Making the most of a retail milestone. A menu of ideas for restaurateurs. Creating a Milestone Marketing newsletter. Photographs tell your story too. Trade shows and community events. Incorporating your milestone into company tours. Getting the .